When doing business online, analytics are used to measure a wide range of valuable data points or trends across your website and throughout your social media and online interactions.
Choosing the right analytics, and understanding what they show, is critical to increasing the profitability of your e-commerce site or website. Knowing how people get to your site, what they buy, or what pages they visit are key components in understanding where improvements can be made to increase conversion rates in the future.
Using analytics helps to capture consumer trends as well as understand what is most effective and what is simply not working. As part of an overall business plan and monitoring strategy, we utilize web analytics to its full potential.